COLOR BRANDING & STRATEGY PROGRAM
This jammed packed offering is particularly suitable for color professionals and executives who are interested in stimulating and further anchoring their foundational color knowledge to improve their color design and strategy decisions. Since we limit the size of the group to ensure an interactive expereince, please register early.
This program encompasses our popular four-consecutive classes, including:
Color Strategy
The Color Strategy Seminar, a new offering by the Color Association, is designed to introduce the latest thinking and methodologies pertaining to leveraging color as a strategic differentiator for brand awareness, affinity, functionality, and overall performance. Merging strategic thinking with color design, we look into how color is used to create value in competitive landscapes, review color competitive intelligence methods, identify who is ‘doing it right’, and extract practices and lessons pertaining to the development, execution, and monitoring of an effective color strategy. This advanced seminar capitalizes on content and ideas discussed in our two-day program, but does not mandate this knowledge as a pre-requisite. Attending this seminar is especially important to those in charge of developing a color strategy and/or seeking to solidify their knowledge and acquire tools with which to assess, revise, or devise an effective color strategy.
Color Branding
In today’s business environment, color becomes a critical component in creating memorable presence of brands. Illustrated through case-studies examples and best practices, issues like visual identities, the impact of changing technology and the going-to-market via virtual distribution channels will be discussed. Sharing expertise and using the vocabulary of color to communicate an emotionally inspiring brand story, this module will re-establish and further advance your visual color understanding and tools and it will provide frameworks by which you can assess as well as improve branding through color.
Color in Context
Making evidence-based color decisions requires much more than creative intuition. In this increasingly global world, understanding the role that culture and commercial context play in color design decisions is critical to the successful introduction of products and offerings. Topics covered will include a review of color in culture (within multiple geographies), color in context (product, brand, or built environment), and color in industry (effective color palettes). Reviewing real-life examples, this module offers the benefit of acquiring knowledge of key color design consideration, as well as addressing how these lessons can be applied at work.
Color Forecasting Application
Applying color forecasting to the design of products, brands, and environments has often been a challenge for designers. This module is designed to advance your ability to work as a color forecaster and/or utilize others’ color forecasts, improve your color forecasting processes, and validate color forecasts. A comprehensive color forecasting methodology, that can be applied immediately at work, will also be provided.
DETAILS
One-Day Program: 10:00 - 4:30 (EST)
Date: Our next classes are yet to be scheduled, please check back with us in a few weeks
Cost: $399 (*special rate of $299 for registering at least 2 weeks prior to course)
Students: 50% ($200) off with current valid school ID
Location: Color Association's Learning Center located at 315W 39th Street #506, New York, NY 10018, between 8th and 9th Ave.
Registration: You may register here or call us @ 212-947-7774 to secure your place.
NOTE: These programs can be taken individually, please click here for dates and time